As you know, the net is rampant with mistrust, and that is something that needs to be overcome in order to attract new customers. There are a lot of things that can be done to overcome that mistrust, but generally speaking the presence of real testimonials on a site go a long way to help. You’ll be a few steps ahead by displaying your testimonials because if you do, then you’ll find that your readers/visitors will respond more favorably to your marketing messages. You can do certain actions, within the law, that will help you acquire the coveted testimonial, and here are about three different ways you can do that.
If you offer a range of products and services, it’s important that your testimonials are specific to a particular product or service. If your site offers multiple products and services having different target audiences, you’ll need to arrange your testimonials accordingly. This is particularly relevant when you’re dealing with a site that offers multiple products to a wide group within a large market. You can have a site in which there are services and products spread across different pages. Some products will sell better than others, that’s normal, and so you may end-up with many testimonials on one page. You’ll be fine if you just group them accordingly, and that is the most important thing – to be consistent.
Remember that testimonials are more effective along with a picture. You really can add a lot to the social proof aspect by including a nice photo of the customer with the testimonial. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. It doesn’t take much to include a picture because if your customers are comfortable enough to give you the feedback, they’ll be more than happy to let you have their picture.
Be sure that the people who are giving your testimonials are actually from your target market audience. In other words, your audience should be able to directly relate to the people who are giving the testimonial. When that connection is made or established, then you’ll see higher conversions happening. Once people start letting down their guard, then your sales figures will begin to climb.
All in all, this article discusses the value of testimonials and how to properly obtain them. There are a lot of ways to get customer comments, but this article talks about what can be done right now in your business. Once you start applying these tips you’ll see for yourself how your prospects turn into customers and your conversion rate increases.
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